The University of Maryland: Generating Vision: Long-Term Big Ideas That Motivate Employees and Stakeholders

The “why movement” linked to crafting purpose and mission statements is now being supplanted by the emerging “where movement.” This movement goes beyond brainstorming towards declaring the “big ideas” that will inspire stakeholders. “Where are we going?” as an organization is the primal question posed by employees that CEOs and product Managers must smartly address. This course will teach you how.